{"id":37,"date":"2026-06-20T19:33:54","date_gmt":"2026-06-20T16:03:54","guid":{"rendered":"https:\/\/henriettabookstore.site\/?p=37"},"modified":"2026-08-02T12:33:55","modified_gmt":"2026-08-02T09:03:55","slug":"%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%da%98%db%8c-%d8%a7%d9%82%db%8c%d8%a7%d9%86%d9%88%d8%b3-%d8%a2%d8%a8%db%8cblue-ocean-strategy","status":"publish","type":"post","link":"https:\/\/henriettabookstore.site\/?p=37","title":{"rendered":"\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0627\u0642\u06cc\u0627\u0646\u0648\u0633 \u0622\u0628\u06cc(Blue ocean strategy)"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\u0627\u0632 \u0622\u063a\u0627\u0632 \u0639\u0635\u0631 \u0635\u0646\u0639\u062a\u06cc\u060c \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u062f\u0631 \u0631\u0642\u0627\u0628\u062a\u06cc \u0645\u0633\u062a\u0642\u06cc\u0645 \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0631\u0634\u062f \u067e\u0627\u06cc\u062f\u0627\u0631 \u0648 \u0633\u0648\u062f\u0622\u0648\u0631 \u0634\u0631\u06a9\u062a \u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f.<\/p>\n<p>\u0622\u0646\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628 \u0645\u0632\u06cc\u062a \u0631\u0642\u0627\u0628\u062a\u06cc \u0645\u0628\u0627\u0631\u0632\u0647 \u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f\u060c \u0628\u0631 \u0633\u0631 \u0633\u0647\u0645 \u0628\u0627\u0632\u0627\u0631 \u062c\u0646\u06af\u06cc\u062f\u0647\u200c\u0627\u0646\u062f \u0648 \u0628\u0631\u0627\u06cc \u062a\u0645\u0627\u06cc\u0632 \u062a\u0644\u0627\u0634 \u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f. \u0628\u0627 \u0627\u06cc\u0646\u200c\u062d\u0627\u0644\u060c \u0647\u0645\u0627\u0646\u200c\u0637\u0648\u0631 \u06a9\u0647 \u0627\u06cc\u0646 \u0631\u0648\u06cc\u06a9\u0631\u062f \u0628\u0647\u200c\u0637\u0648\u0631 \u06af\u0633\u062a\u0631\u062f\u0647\u200c\u0627\u06cc \u0627\u062c\u0631\u0627 \u0634\u062f\u0647 \u0627\u0633\u062a\u060c \u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u0686\u0627\u0646 \u06a9\u06cc\u0645 \u0648 \u0631\u0646\u0647 \u0645\u0627\u0628\u0648\u0631\u06af\u0646 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u0627\u06cc\u0646 \u0631\u0648\u0634 \u0631\u0627\u0647 \u0627\u06cc\u062c\u0627\u062f \u0631\u0634\u062f \u0633\u0648\u062f\u0622\u0648\u0631 \u062f\u0631 \u0622\u06cc\u0646\u062f\u0647 \u0646\u06cc\u0633\u062a.<\/p>\n<p>\u06cc\u06a9 \u0627\u062b\u0631 \u0628\u0631\u062c\u0633\u062a\u0647 \u06a9\u0647 \u062a\u0641\u06a9\u0631 \u0633\u0646\u062a\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0631\u0627 \u0628\u0647 \u0686\u0627\u0644\u0634 \u0645\u06cc\u200c\u06a9\u0634\u062f\u060c \u0627\u06cc\u0646 \u06a9\u062a\u0627\u0628 \u067e\u0631\u0641\u0631\u0648\u0634 \u06a9\u0633\u0628 \u0648\u06a9\u0627\u0631 \u0645\u0633\u06cc\u0631 \u062c\u062f\u06cc\u062f \u0648 \u062c\u0633\u0648\u0631\u0627\u0646\u0647\u200c\u0627\u06cc \u0628\u0631\u0627\u06cc \u067e\u06cc\u0631\u0648\u0632\u06cc \u062f\u0631 \u0622\u06cc\u0646\u062f\u0647 \u062a\u0631\u0633\u06cc\u0645 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<p>&nbsp;<\/p>\n<p>\u0646\u0648\u06cc\u0633\u0646\u062f\u0647: W. Chan Kim, Renee Mauborgne<\/p>\n<p>\u062a\u0627\u0631\u06cc\u062e \u0627\u0646\u062a\u0634\u0627\u0631: 2005<\/p>\n<p>\u062a\u0639\u062f\u0627\u062f \u0635\u0641\u062d\u0627\u062a: 240 \u0635\u0641\u062d\u0647<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u0627\u0632 \u0622\u063a\u0627\u0632 \u0639\u0635\u0631 \u0635\u0646\u0639\u062a\u06cc\u060c \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u062f\u0631 \u0631\u0642\u0627\u0628\u062a\u06cc \u0645\u0633\u062a\u0642\u06cc\u0645 \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0631\u0634\u062f \u067e\u0627\u06cc\u062f\u0627\u0631 \u0648 \u0633\u0648\u062f\u0622\u0648\u0631 \u0634\u0631\u06a9\u062a \u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f. \u0622\u0646\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628 \u0645\u0632\u06cc\u062a \u0631\u0642\u0627\u0628\u062a\u06cc \u0645\u0628\u0627\u0631\u0632\u0647 \u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f\u060c \u0628\u0631 \u0633\u0631 \u0633\u0647\u0645 \u0628\u0627\u0632\u0627\u0631 \u062c\u0646\u06af\u06cc\u062f\u0647\u200c\u0627\u0646\u062f \u0648 \u0628\u0631\u0627\u06cc \u062a\u0645\u0627\u06cc\u0632 \u062a\u0644\u0627\u0634 \u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f. \u0628\u0627 \u0627\u06cc\u0646\u200c\u062d\u0627\u0644\u060c \u0647\u0645\u0627\u0646\u200c\u0637\u0648\u0631 \u06a9\u0647 \u0627\u06cc\u0646 \u0631\u0648\u06cc\u06a9\u0631\u062f \u0628\u0647\u200c\u0637\u0648\u0631 \u06af\u0633\u062a\u0631\u062f\u0647\u200c\u0627\u06cc \u0627\u062c\u0631\u0627 \u0634\u062f\u0647 \u0627\u0633\u062a\u060c \u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u0686\u0627\u0646 \u06a9\u06cc\u0645 \u0648 \u0631\u0646\u0647 \u0645\u0627\u0628\u0648\u0631\u06af\u0646 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,15,31],"tags":[135,163,164],"class_list":["post-37","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-36","category-15","category-31","tag-135","tag-163","tag-164"],"_links":{"self":[{"href":"https:\/\/henriettabookstore.site\/index.php?rest_route=\/wp\/v2\/posts\/37","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/henriettabookstore.site\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/henriettabookstore.site\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/henriettabookstore.site\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/henriettabookstore.site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=37"}],"version-history":[{"count":2,"href":"https:\/\/henriettabookstore.site\/index.php?rest_route=\/wp\/v2\/posts\/37\/revisions"}],"predecessor-version":[{"id":1452,"href":"https:\/\/henriettabookstore.site\/index.php?rest_route=\/wp\/v2\/posts\/37\/revisions\/1452"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/henriettabookstore.site\/index.php?rest_route=\/wp\/v2\/media\/38"}],"wp:attachment":[{"href":"https:\/\/henriettabookstore.site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=37"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/henriettabookstore.site\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=37"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/henriettabookstore.site\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=37"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}